Recognized as one of the world's leading experts on customer-based business strategies and growing customer value, Peppers and Rogers Group founding partner Martha Rogers, Ph.D, has joined the Board of Click Tactics, Inc., a leading multichannel marketing services provider for Global 2000 companies.
Of this appointment, Click Tactics CEO, Andrew Frawley, said "Martha is one of the most influential business thought-leaders of our time, with an unwavering commitment to driving customer-centric concepts and practices forward. Her expertise and energy will give our customers a significant advantage in developing programs focused on moving their customer relationships and business growth to new levels."
"Click Tactics is a company that is making enormous strides in winning the battle against the slow, impersonal and largely irrelevant marketing programs that have dominated the communications landscape for so long," Dr. Rogers said. "Companies that have adopted the concept of one to one marketing will find the Click Tactics solution an efficient way to execute and evolve those principles in the market. I'm looking forward to working with this talented group to help their clients' businesses grow."
Business 2.0 magazine named Dr. Rogers one of the 19 most important business gurus of the past century. The World Technology Network recognized her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change ranked her among the Global "Top 100 Business Intellectuals."
With Don Peppers, Dr. Rogers has co-authored seven best-selling books, including: The One to One Future (Currency/Doubleday 1993), Enterprise One to One, One to One B2B and their newest book, Return on Customer (or ROC) released in June 2005. Their textbook, Managing Customer Relationships, has been adopted by dozens of universities around the world. The books have sold well over one million copies and appear in a total of 17 languages.
In August 2003, Peppers & Rogers Group joined Carlson Marketing Worldwide to provide clients with worldwide customer strategy, flawlessly executed, for bottom-line impact. As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers has helped to spearhead coursework at the MBA and Exec. Ed level on "Growing Your Business by Increasing the Value of the Customer Base." She is also the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including, Harvard Business Review, Journal of Public Policy and Marketing, Journal of Advertising Research and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year and with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York.