Recent amendments to Germany's Data Protection Act restrict marketers' data collection practices and have businesses inside and outside of the country scrutinizing their methods.
In the U.S., lawmakers in the state of Maine passed a bill in June restricting what they call "predatory" marketing practices involving minors. The law sets restrictions on the collection and use of minors' information in both the online and offline realm. Although this law passed quietly, it has generated great interest in recent weeks and is expected to face a business and industry backlash, and perhaps legal action, before taking effect on September 12.
Unlike Germany, the U.S. has no broad federal legislation concerning online advertising practices. But both Congress and the Federal Trade Commission have shown deep interest in the area in recent months. In an interview with the New York Times last week, FTC Bureau of Consumer Protection head David Vladeck described the advertising industry's recently revised self-regulatory proposal as "helpful" but insufficient, and echoed the widely expressed sentiment that most privacy notices fail to adequately inform consumers.
In this issue of Inside 1to1: Privacy, we explore these issues from two different angles. First, Jay Cline provides an overview of opt-in/opt-out requirements across the globe and offers practical tips for marketers' privacy-consent strategies. Next, Larry Dobrow explores the results of an academic-industry research collaboration that has produced a consumer-friendly privacy disclosure model--a privacy nutrition label.
The issues at the intersection of privacy and marketing are heating up. We will discuss many of them--including radical new approaches to privacy notices--at the IAPP Privacy Academy 2009.
J. Trevor Hughes, CIPP
Executive Director, IAPP