BLS_web_ad_300x250_V3B
CM300x250
CS15_300x250_Banner_FINAL
Certification_CIPT_300x250final-01

Yahoo and Nectar have teamed up on a behavioural targeting program that will link customers' offline and online shopping data, reports OUT-LAW.COM. The Customer Connect program will link the two companies' databases to help advertisers determine which adverts to display to particular users. "For the first time UK advertisers will have a simple way to track offline sales from online advertising campaigns," Yahoo managing director Mark Rabe told the Financial Times. Users must opt in to the program to begin receiving the targeted ads. According to reports, 20,000 have signed up.
Full Story

0 Comments

If you want to comment on this post, you need to login

Related