PrivacyTraining_ad300x250.Promo1-01
CS15_300x250_Banner_FINAL
Certification_CIPT_300x250final-01

Mediaweek reports on digital media leaders' efforts to stave off regulation around online advertising. "There would have been a bill already" if not for the efforts of some, says one industry executive. The Interactive Advertising Bureau, which is viewed as being out in front on the issue, says advertisers must not rest. IAB VP of Public Policy Mike Zaneis says, "I think you are going to see a very rigorous [FTC] enforcement agenda this year." He is urging members to follow industry best practices. The IAB and other industry groups have backed new self-regulatory principles and an icon aimed at helping consumers better understand online advertising.
Full Story

0 Comments

If you want to comment on this post, you need to login

Related