PSR15_300x250_ads_FINAL
PPC_CIPM_300x250.FINAL-01
Certification_CIPT_300x250final-01

Privacy remains a burning issue for online marketers, Marketing Week reports, but a recent study sponsored by Equifax indicates that consumers are more willing to share their information than expected, provided they trust the companies seeking their data. "Three-quarters of consumers are happy to share their personal information for marketing purposes with companies that they have a relationship with," the report states, noting that consumers "believe the brands they know well will treat their personal data with respect." However, the study found that the overwhelming majority of respondents would not share their details with companies they did not have a prior relationship with and that social networking sites made consumers "feel the most wary about providing information."
Full Story

0 Comments

If you want to comment on this post, you need to login

Related