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The information commissioner has issued guidelines on how organisations can protect consumers' personal information online, ComputerWeekly reports. Releasing the "Personal Information Online Code of Practice," Information Commissioner Christopher Graham has called on organisations to be transparent in collecting data from customers by informing them why the data is being collected and allowing them choice over data use. Companies that improperly collect or retain personal data risk enforcement by the ICO, Graham said, adding that customers may distrust companies that mislead them about collection and use. "Get privacy right and you will retain the trust and confidence of your customers and users," Graham said this week.
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