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The Wall Street Journal's recent report on the use of tracking technology by Internet companies "to trail users across the Web and create marketing profiles of them based on sites visited" is getting strong reactions from industry executives and privacy leaders, MediaPost reports. The decision by many companies to "omit far more information than they provide when discussing behavioral targeting" has resulted in privacy policies that are "less than transparent," the report states. Citing proposed legislation now being discussed in the U.S. Congress, the report continues on to quote one media commentator's perspective that advertising-supported Web sites should be "aggressively transparent," suggesting that if more companies shared this view, "the online ad industry might not be facing the threat of regulation."
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