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New companies aimed at helping people protect their online anonymity are facing a challenge, The Wall Street Journal reports, as many are reluctant to pay for Web privacy. With the majority of Internet users unaware of how their Web searches, posts and visits can be used by marketers and others, privacy company executives say many are uncertain about trusting their information to an unfamiliar company. As the founder of Web privacy company VaporStream put it, "Individuals don't understand the risk of privacy online." When it comes to protecting privacy online, the report states, "Overall, the Web-privacy industry remains fractured, with many free and for-purchase products tackling a range of risks. (Registration may be required to access this story.)
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