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Forbes reports on a study released this week showing that about 25 percent of consumers now subscribe to identity theft protection services, down 42 percent since 2008. The reasons for the drop are tight budgets and a lack of major data breach headlines over the past year, according to analyst Robert Vamosi. Though the number of breaches this year is still expected to rise, the number of individual records breached has fallen more than 90 percent compared with last year due to the lack of a major breach exposing thousands or millions of records at one time. "Without those massive attacks and the headlines that follow, concerns about identity fraud are lessened," Vamosi said.
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