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Mercury News reports on various ways to maintain privacy on the Internet despite the pervasive tools used by search engines and marketing companies to track your movements online. Peter Eckersley of the Electronic Frontier Foundation says such ubiquitous online surveillance violates our right to "read in private," adding that "You might be reading the magazine, but it's reading you back." The report highlights a suite of tools available to increase online privacy, downloadable software to encrypt users' online searches and privacy modes within various Web browsers that allow for "private browsing," preventing the permanent storage of tracking technologies such as cookies.
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