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When it comes to handling the personal data they collect from users, Internet companies must hold themselves to high standards and be more accountable. That's the message being shared by Internet executives themselves, Reuters reports. "People have very high expectations when it comes to companies in terms of how they collect, use, store and most importantly protect their information," said Peter Cullen, CIPP, chief privacy strategist for Microsoft, noting companies must invest more in privacy protection. Michael Fertik of ReputationDefender went a step further, calling for federal regulations and opt-in as the default to give consumers control of their online information.
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