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ReadWriteWeb reports on comments by Fran Maier of TRUSTe advocating moving away from privacy policies to focus on notifications for the collection of new data and the use of data in new ways. At a time when online data is not only growing but also has the potential to drive innovation and monetization, "Maier says we'll soon start to see a system called a Forward Eye in advertisements online, which will tell us what information about us is being captured and how it will be used," the report states. "Privacy policy is dead. What we've got to move into is just-in-time notices that give us choices and lead fundamentally to accountability," Maier said.
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