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The Wall Street Journal reports on Mozilla's plans to give users a do-not-track option for its Firefox Web browser. "The announcement makes Firefox the first Web browser to heed the Federal Trade Commission's call for the development of a do-not-track system," the report states, noting other companies, including Google and Microsoft, are also exploring privacy tools. However, the report points out, for such tools to work, tracking companies must agree not to monitor those who enable them. "Mozilla recognizes the chicken and egg problem," notes Alexander Fowler, Mozilla's global privacy leader, so Mozilla is asking advertisers to join efforts to "honor people's privacy choices." (Registration may be required to access this story.)
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