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Privacy Commissioner Jennifer Stoddart recently made an appearance on the George Stroumboulopoulos show to discuss the latest hot topics in privacy. Stoddart discussed the "scary" and increasing trend of tracking users in real time for marketing purposes. "It doesn't matter who you are...they can track every single purchase and can also track physically now where you are." Asked whether this is an egregious intrusion on privacy, Stoddart said she's been consulting with Canadians on that issue. "This tracking in real time has to be the ultimate loss of privacy," she said, adding other countries are addressing such issues. The U.S. has started to explore do-not-track guidelines, and the EU has the cookie directive.
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