The Direct Marketing Association (DMA) has voiced its support of the Consumer Protection Act--which goes into effect today. The law, among other initiatives, will give consumers the right to opt out of receiving unsolicited direct marketing services by establishing a registry at www.nationaloptout.co.za, reports EastCoastRadio's Consumer Watch blog. DMA spokesman Brian Mdluli said, "It gives more control to the consumer in terms of what they want to hear, when they want to hear it and how they want to hear it."
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