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The European Commission's Article 29 Working Party's endorsement of New Zealand's privacy laws this month gives the country a marketing advantage that businesses can capitalise on, opines Gehan Gunasekara in The New Zealand Herald. Electronic commerce is "largely dependent on consumer confidence that firms will maintain the privacy of client information and protect it against identity thieves and the like," Gunasekara says. He adds, however, that the Working Party did note areas where regulations may still be lacking, indicating that New Zealand may have achieved the party's endorsement with "merit but certainly not with excellence."
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