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At an online ad industry conference on Monday, FTC Consumer Protection Chief David Vladeck talked about the committee's do-not-track proposal and its concerns over online data collection practices, reports MediaPost News. Vladeck said the FTC has recently settled with three companies for allegedly "making deceptive claims about the privacy of the information they collect," and there are "more cases to come." The FTC has concerns that data collected for advertising may end up being used for secondary purposes that consumers don't want, said Vladeck, who voiced his dissatisfaction with the industry's response to questions surrounding secondary use. "The FTC will step in when false or misleading privacy claims have the effect of undermining consumer choices," Vladeck stressed.
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