Lawsuits have been filed in a California federal court that claim Twitter and American Express Centurion Bank violated the Telephone Consumer Protection Act when they sent opt-out confirmation texts to the plaintiffs, Hunton & Williams' Privacy and Information Security Law Blog reports. In each case, the defendants sent the plaintiffs a single text to confirm the requested opt-out. Both lawsuits are seeking class-action status and highlight "a potential vulnerability in the mobile marketing programs of companies that have not fully considered how telemarketing law should inform their implementation of the Mobile Marketing Association's U.S. Consumer Best Practices," the report states.
Full Story