A bill addressing the transfer of personal data for direct marketing purposes will be introduced in the Hong Kong Legislative Council on July 13, news.gov.hk reports. The Personal Data (Privacy) (Amendment) Bill 2011 acts upon proposals from a public discussions report that was released in April. The bill seeks to address concerns about recent data transfers of customer information for direct marketing without users' consent. Entities transferring customer data for direct marketing would have to provide customers with written notice explaining the nature of the transfer. The bill would also implement a customer opt-out and would impose stiff fines and potential imprisonment for companies that fail to comply.
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