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In a column for The Australian, Angus Luffman, head of consumer risk at Veda Advantage, writes that identity theft and a proliferation of data breaches show that companies need to reduce post-breach data misuse. In addition to having robust data breach prevention policies and procedures in place, "businesses should also be offering identity theft services to customers hit by cyber crime," Luffman writes. He points out that proactive measures to protect customers' data "will not be lost on customers...they need to know a brand has their interests" in mind.
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