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In light of telecommunications company O2's trial programme, which will provide customers with more control over how their data is used, Financial Times asked three experts about who should ultimately police companies' use of personal data. Photobox Managing Director Lawrence Merritt said, "It should be a shared responsibility," adding that "data privacy must be viewed as a continuum." Author Misha Glenny was cautious of O2's programme but said "enabling people to judge who can use their details ensures a small measure of control over a technology that sometimes threatens to run out of control." Hitachi Data Systems Vice President and General Manager of UK, Ireland and South Africa Stephen Ball said, "While organisations are legally obliged to take ownership of where data sit, a rethink is required by consumers." (Registration may be required to access this story.)
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