A recent survey conducted by the Asia Pacific Privacy Authorities has revealed that people care about their privacy when it comes to social networking sites, according to a press release from New Zealand Privacy Commissioner Marie Shroff's office. More than 10,000 individuals in Mexico, Australia, New Zealand, Hong Kong and Korea completed the survey, which found that 55 percent of respondents "said they would stop using a site that used their information in a way they hadn't expected." Fifty percent said they were uncomfortable with being tracked online for marketing purposes; however, 65 percent said they do not read privacy policies or terms and conditions.
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