BLS_web_ad_300x250_V3B
CM300x250
Lock_Lord_Web_tile_IAPP-300x250-animated
AsiaPF15_300x250_Banner_FINAL
DPI15_300x250_Banner_FINAL

The Article 29 Working Party has released its opinion on the Online Behavioural Advertising Self-Regulatory Framework proposed by the European Advertising Standards Alliance (EASA), noting that while it welcomes the self-regulatory efforts, "adherence to the EASA/IAB Code on online behavioural advertising and participation in the website www.youronlinechoices.eu does not result in compliance with the current e-Privacy Directive" and creates "the wrong assumption that it is possible to choose not to be tracked while surfing the Web." The Working Party calls for industry to "comply with the precise requirements of the e-Privacy Directive," cautioning that DPAs will "ensure compliance...and enforce on the basis of the law."
Full Story

0 Comments

If you want to comment on this post, you need to login

Related