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In a column for Search Engine Land, Andy Atkins-Kr?ger offers advice on how to comply with cookie legislation in the UK. The Information Commissioner's Office (ICO) indicated that though The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 came into force last year, enforcement actions would not begin for 12 months. The most important part of the ICO's guidance document on the law is the word "consent," Atkins-Kr?ger writes. Sites can assume they are compliant as long as users are warned of cookies and given the chance to opt in; the opt-in cannot be implied. "Hiding this information in the privacy policy will definitely not wash," he said.
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