A telephone survey of 1,500 Californians has revealed that consumers in America's most high-tech state are wary about the data collection activities of Internet and smartphone companies. The poll, conducted on behalf of USC Dornsife College of Letters, Arts and Sciences and the Los Angeles Times, found that those polled are also "concerned that personal data could become public or be harvested to sell them products," the Los Angeles Times reports. Those polled rated six companies on their trustworthiness with personal data, revealing scores that one commenter described as "strikingly low."
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