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Sen. Al Franken (D-MN) and a number of public interest groups are urging the Obama administration to fight for new measures to regulate online privacy, The Hill reports. Along with the senator, dozens of organizations and companies submitted comments to the National Telecommunications and Information Administration, which has been tasked by the White House with leading talks among stakeholders on how best to develop codes of conduct to protect users online. The groups wrote to the agency that voluntary codes won't be enough and legislation is necessary. The Digital Advertising Alliance, however, wrote that legislation won't be flexible enough to keep pace with technology and instead supports the voluntary codes.
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