DPC15_300x250_ads_FINAL
PrivacyTraining_ad300x250.Promo1-01
CS15_300x250_Banner_FINAL

Consumers who sued Hulu for alleged privacy violations are asking a judge to dismiss the company's argument that it is not covered under the Video Privacy Protection Act (VPPA), MediaPost reports. The consumers filed the lawsuit last year after Hulu used analytics company KISSmetrics to track users via supercookies to find out what they watched and allegedly shared the data with third parties. The VPPA forbids companies that sell or rent videos from disclosing consumers' data without their consent. Hulu contends that the law only applies to brick-and-mortar stores, which the plaintiffs called "disingenuous at best" in a court filing last week. The suit has been sent to mediation.
Full Story

0 Comments

If you want to comment on this post, you need to login

Related