The UK's date to begin enforcement of the cookie directive went into force on Saturday, hours after the Information Commissioner's Office (ICO) released updated cookie guidance. The Guardian reports the new ICO advice states implied consent is a valid form of user consent. One privacy law expert said, "This is a striking shift...Previously the ICO said that implied consent would be unlikely to work." Since activating a cookie complaint mechanism on its website, the ICO has received at least 64 separate complaints about potential violations. Meanwhile, the European Commission has said that its own website should comply with cookie laws.
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