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Facebook is rolling out a new feature that alerts users to how many times their posts have been viewed and by whom, reports TechCrunch. Josh Constine writes that while in group communications this feature will be useful, if it were to show up in users’ news feeds, it “could make publishing feel like a contest.” Facebook says it is “not going to discuss what we might (or might not) do in the future.” But Constine recommends the network confine “read receipts” to “groups as a collaboration tool, not in the news feed as a sign of who’s most popular, and who’s quietly watching you.”
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