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The founder of a large-scale data project says individuals should receive a portion of the profits companies generate by capturing their personal data, reports The Sydney Morning Herald. The Human Face of Big Data aims to create a digital snapshot of the human race, the report states, by using a smartphone app to ask 10 million people for personal details about their lives. “Big Data is a new asset class, and yet the ones creating it seem to have no say in the process,” founder Rick Smolan said. “Why is it everyone is making money off our browser history except us?”
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