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Policy think tank Demos has said businesses would benefit if they granted consumers more control over how their personal data is used, reports Out-Law.com. Consumers are suffering a “crisis of confidence” when it comes to information sharing, Demos said. Businesses could overcome this if they have “open, transparent and clear information-sharing relationships with customers” and allow consumers to make an “informed choice” about the ways their personal information is used. “Regulators and businesses need to find a flexible, dynamic framework, which recognizes the diversity of views on the issue, and consider how people can customize and negotiate their relationship with organizations so that it is and feels mutually beneficial.”
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