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Adweek reports on the launch of a social privacy certification and seal that aims to reassure consumers logging into an application or website via a social login such as Facebook or Twitter that their data “will not be abused or compromised.” Following a survey in which nearly half of respondents said they would be more comfortable using a social login if a short message indicated what information the site was collecting, Gigya collaborated with the Future of Privacy Forum (FPF) to develop its SocialPrivacy Certification. FPF Director Jules Polonetsky, CIPP/US, will chair Gigya’s recently established Privacy and Safety Advisory Board.
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