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Ad Age reports on concerns within the advertising industry that Facebook and Amazon are not using the industry’s standardized ad privacy program while a majority of large media firms and ad networks comply or integrate with the Digital Advertising Alliance’s (DAA) Ad Choices program. Ad campaigns operated by Facebook and Amazon also raise privacy concerns, the report states. One industry executive said, “We need publishers to adopt the industry standard,” adding, “We cannot have everyone embrace it in their own flavor.” A TRUSTe representative said Facebook is “pushing the edge of what online advertising is doing” and added the two companies “may warrant a whole new category within the DAA’s program.”
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