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A coalition of advertising industry trade groups are expected to send a letter to California Attorney General Kamala Harris about her recently released guidelines for app developers, platforms and ad networks, Ad Age reports. The groups, including the Direct Marketing Association (DMA), Interactive Advertising Bureau and American Association of Advertising Agencies, say Harris’ “Privacy on the Go” recommendations—which suggest apps send special notices to consumers before collecting data—extend beyond California law and don’t consider the potential economic impact. Stu Ingis, privacy counsel to the DMA, said consumers “aren’t clamoring for some special notice” and such proposals would actually “be bad for the consumer experience.”
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