In a column for The Guardian, Jim Mortleman writes that “far from being a drain on resources, implementing robust privacy controls can add real value” to a business and “improve its bottom line.” While businesses often only do what is legally required, public opinion seems to be in favour of greater protection over personal information, he writes, adding that "more and more, data breaches make headlines and cost businesses both reputational damage and real legal costs, making greater attention to data privacy a wise business practice.”
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