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European software firm SAP has announced a new service that will pull data from its “extensive partner network”—which includes “over 990 mobile operators”—collect and analyze it “without drilling down into user-specific information,” CNET News reports, and disclose the results to subscribers via web portal. SAP said of its Consumer Insight 365 mobile service that “this market intelligence will ultimately allow brands to strengthen relationships with consumers through more targeted and context-specific marketing efforts.” The Wall Street Journal reports on the potential privacy concerns from a service that will “broaden the range of data about individuals’ habits and movements that law enforcement could subpoena.”
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