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CNET reports that news Yahoo users will have their e-mail scanned so relevant ads may be sent to them isn’t actually news at all; the service provider has been doing so since 2011. "This is not about a new policy," said Yahoo spokeswoman DJ Anderson. "We believe having personalized experiences benefits the user. If the user doesn't want to have contextual-based or interest-based advertising, they can opt out of that through our ad interest manager." Users may have simply become aware of the change when Yahoo recently informed users they will be required to upgrade to a newer version of Yahoo mail, which would require them to accept Yahoo’s terms of service and privacy policy.
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