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With the W3C’s efforts on Do Not Track moving along again with a call October 9, The San Francisco Chronicle details work by the Digital Advertising Alliance and the Interactive Advertising Bureau to develop technology that would allow consumers to opt out of online tracking “when methods other than traditional cookies are deployed.” The article focuses on a firm called BlueKai, which develops technology for data transfer independent of cookies, but with “the same transparency and notices that cookies have.”
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