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Daily Dashboard | Apple Moves To Prevent Accessing Apps for Ads Related reading: A view from Brussels: EDPS sends signal on data transfers 

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Apple will no longer share app data, “which is akin to web-browsing history,” with developers for tailoring ads to its users, The Information reports. Apps and social networks “have sometimes drawn on data about other apps that are already installed” on phones to determine what ads to show users, the report states, noting, for example, if a user “has downloaded a lot of games, including ones that cost money, they may be shown an ad for a paid game that they don’t already have.” The move to discontinue the “increasingly popular practice” is a part of Apple’s effort “to appear more privacy-friendly,” the report states. This may affect Twitter’s recent announcement that it would allow ad targeting based on downloaded apps. (Registration may be required to access this story.)
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