Intel Security Group Vice President and Chief Privacy Officer Michelle Dennedy, CIPP/US, CIPM, hopes corporation-customer privacy communication “will be an explosive field of innovation.” It is here, the moments before an individual agrees to an app’s, website’s or company’s privacy terms and agreements, that Dennedy sees a bright, creative future. “I’m hoping the expanse of people we’ve now allowed in will have a voice to say, ‘Don’t email me a 25-page document. Tell me bit by bit, maybe have just-in-time stuff or have universal symbols.’” Areas of improvement, she feels, also include the nature of a one-time agreement to privacy terms. A single click-and-I’m-yours approach is akin to “taking advantage of people and possibly a contract where the consumer has no choice,” Dennedy argues.
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