In a feature for The Drum, Lara Enoch writes about “the weaponisation of data,” giving brands tips for treating their customers’ data ethically. “As Generation Z grows up with the smug label of 'digital natives,' companies are starting to realise the savvy, ethical nature of their customers and the need to become trusted brands,” she writes. To those ends, Volvo has announced it has made data privacy a priority alongside physical safety. Its CIO said customers always own their data; “We do not sell or use the data in anyway without opting in or getting consent from the customer.” And addressing the need for large enterprises to streamline their privacy assessment processes, TRUSTe has announced the availability of its Assessment Manager.
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