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Should telecommunications providers be able to use their subscribers’ behavioral information to sell advertising? And are rules stricter than the Personal Information Protection and Electronic Documents Act (PIPEDA) needed for telecoms? A complaint over Bell Canada’s practices brought before the Canadian Radio-television Telecommunications Commission (CRTC) may end up determining the answers to these questions. Timothy Banks of Dentons Canada LLP writes in this Privacy Tracker post that if the CRTC agrees with the Public Interest Advocacy Centre and the Consumers’ Association of Canada that “more detailed privacy rules are needed for telecommunications carriers … this could represent one of the most important developments in the evolution of privacy law in Canada since the enactment of PIPEDA.” (IAPP member login required.)
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