The latest Interactive Advertising Bureau (IAB) survey indicates a big jump in brand managers’ concern about privacy, writes the IAB’s Mike Zaneis for Advertising Age. Thirty-seven percent of the mobile brand marketers surveyed said privacy is a very important issue, compared to 22 percent in 2013. “Concern over privacy is a good thing. It shows that marketers are taking mobile seriously and want it to be viable for the long term. So are conversations about privacy,” Zaneis said, noting that “ad buyers should absolutely be asking the ad sellers and technology vendors tough questions about where their data comes from, how they protect it, how they use it and how they inform consumers about all that.”
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