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A Georgia resident has filed a potential class-action lawsuit accusing Dow Jones of violating the Video Privacy Protection Act with its Roku app, MediaPost News reports. In her complaint, Terry Locklear alleges the app automatically shares data about The Wall Street Journal video clips viewed by users—together with the Roku serial number—to analytics company mDialog. In the complaint, Locklear argues that the serial number is a persistent identifier that can be matched with a user to reveal “a wealth of extremely precise information,” which provides “an intimate look into how the user interacts with their channels” revealing “information such as the user’s political or religious affiliation, employment information, article and videos viewed and even detail about the sequence of events in which the user interacts with their Roku.”
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