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Europe Data Protection Digest | Consumer Research Finds OBA Self-Reg Program Growing; Lee on Consent Related reading: A view from Brussels: EDPS sends signal on data transfers 

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TRUSTe has released its 2014 European Advertising Consumer Research Report, which found more than 120 billion icons were delivered under the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA) in the past two years. In addition, there were 135 licensed companies, 88 self-certified companies and 47 certified companies total. More consumers are actively engaging with the program, the study found. Meanwhile, in a post for FieldFisher’s Privacy and Information Law Blog, Phil Lee, CIPP/E, CIPM, looks at how cookie-based targeted advertising and fingerprinting would work in the offline world to examine the issues around consent. “Deciding on the correct consent strategy for your online operations can be tricky, and depends on a number of factors,” Lee writes.
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