The cookie is out, and cross-device tracking is in. After all, one recent study found users can switch from laptop to smartphone to tablet an average of 21 times in a single hour. But how do you sell cross-device tracking to your users while avoiding the privacy pitfalls the cookie faced during its ascension? In this exclusive for The Privacy Advisor, Michael Whitener, CIPP/US, CIPP/C, CIPP/E, CIPP/G, CIPM, CIPT, lists the things marketers can do to keep both companies and consumers safe while taking advantage of the insights such tracking can provide.
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