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Despite a recent court ruling that may seem to indicate otherwise, cookies will go extinct. Firms including Google and Microsoft are already developing alternatives. What that technology will specifically look like is not clear. What is clear is that the replacement will likely concentrate huge amounts of data with a few controllers and be able to track a user across platforms—including desktop, mobile and in the home. The benefits of this new technology, though, may not outweigh the risks, writes David Tashroudian in this exclusive for The Privacy Advisor.
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