For the last 20 years, Dennis Dayman, CIPP/US, CIPP/IT, has worked closely with e-mail deliverability and privacy. He’s seen massive changes to e-mail marketing and the privacy landscape. With his move to e-mail intelligence outfit Return Path as its chief privacy and security officer, Dayman faces many challenges, not only to help protect privacy and keep data secure, but also to ensure the company succeeds. In this exclusive for The Privacy Advisor, Dayman discusses these challenges, including the importance of vendor assessments, employee training and tracking the latest technological and regulatory landscape. “In reality,” Dayman says, “the privacy officer should keep businesses from failing … We’re here to help make a successful business.”
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