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The Australian reports on recommendations from DLA Piper’s Alec Christie that companies need to consider consumer privacy expectations and incorporate them into their processes and policies. Christie explained that organisations using Big Data can risk loss of reputation and fines if they breach Australia’s privacy laws, noting they should consider what other purposes they might use consumer data for and whether they need consent. “You are looking at a difference between collecting information for core business purposes and then personal information for a more commercial analysis prediction and totally different uses than what you first collected it for,” he said. (Registration may be required to access this story.)
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