Facebook Chief Operating Officer Sheryl Sandberg says despite the use of personalized advertisements, the company is very protective of its users’ privacy and personal data, Press Association reports. Facebook users retain control of users’ data, she said: “When we are able to personalize ads, we are doing that without sharing their private data with any advertisers.” Meanwhile, a new app aims to help parents ensure their kids use Facebook safely without having to access their kids’ accounts or even “friend” them online, and another app indicates how much of a user’s life is exposed on Facebook via charts and info-graphics.
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